The Story of Capannori, Italy

Europe - Zero waste cities -

Located in the North of Italy, Capannori (46,700 inhabitants) is the first town in Europe which declared the Zero Waste goal in 2007. Led by a primary school teacher, Rossano Ercolini (President of Zero Waste Europe), a small but determined movement stopped the construction of an incinerator and convinced the municipality to commit to sending zero waste to landfill by 2020.