In response to the unprecedented plastic pollution crisis, fast-moving consumer goods companies and the petrochemical industry have supported and promoted countless miraculous-sounding technologies, pushing back on their bad reputations as major plastic polluters. CreaSolv is Unilever Indonesia’s flagship project on this front, and the media has touted it as an example of a technological innovation that can solve the entire global plastic waste problem by recycling the lowest-value plastic.
Two years after the highly-celebrated launch of the pilot plant in Indonesia in 2017, however, the fuss around the CreaSolv project quieted down as the company secretly shuttered the operation. Reports from local investors revealed multi-layered fallout of the CreaSolv project, from the logistical difficulties of sachet collection through challenged economics around the end products.
