Greenish, our friends from Egypt rooted in environmental sustainability and creative community-empowered climate action, were the co-organisers of the apprising Grün Fête Festival, which took place from 22nd – 24th June 2023 at Al-Azhar park – Cairo, Egypt, where 5000+ people participated.
Greenish is a foundation that aims to achieve sustainable development through interactive educational activities and environmental assessment services and provide support to local communities vulnerable to the adverse effects of climate change.
The Grün Fete de La Musique is the place where good music meets a good cause, where many players in the environmental sustainability sector convene and take the agenda forward. The event was initiated by the French Institute, Goethe Institut, Orient Production, Makan Aamm and Greenish. The Grün Fête consisted of entertaining performances amidst a series of workshops and discussions around key environmental issues like climate change and zero waste.
During the event, Greenish was responsible for coordinating the environmental and sustainability aspect of the festival under the theme of Climate Adaptation. The main topic discussions around this theme included: day one, how do we adapt; day two, mobility and transportation; and day three, what is the next step. The full agenda is available via this link.
“At the event, we effectively addressed key issues through accessible panel discussions that were presented in a language easily understood by all attendees. These discussions encouraged active participation and allowed the audience to share their opinions. Additionally, the inclusion of captivating musical performances played a vital role in attracting a larger audience to the festival, creating an enjoyable and engaging atmosphere” Alaaedeen Tawfik, Brand Manager at Greenish.
Greenish shares 5 tips for organisations looking for innovative ways to spread their message about environmental sustainability.
- Engage and involve the audience: Find interactive and participatory ways to involve your audience in the message. Encourage discussions, gather feedback, and create a sense of community around the cause.
- Utilise storytelling: Craft compelling narratives that connect with people on an emotional level. Use storytelling techniques to communicate the importance of environmental sustainability and its impact on people’s lives.
- Collaborate with diverse partners: Seek partnerships with different organisations, artists, influencers, and experts to bring a fresh perspective and reach a wider audience. Collaboration can create a more dynamic and impactful message.
- Make it fun and relatable: Create events and activities that are enjoyable, engaging, and relatable to the target audience. Infuse creativity, humour, and entertainment to make the message more approachable and memorable.
- Leverage digital platforms: Utilise social media, online platforms, and digital marketing strategies to reach a broader audience. Use captivating visuals, videos, and interactive content to generate interest and encourage sharing.
For more information on Greenish, visit their website: https://www.green-ish.org/
ENDS.