(U.S. & Canada Program)
GAIA is a global network working towards a just and zero waste world without incineration. GAIA aims to power a transition away from our current linear and extractive economy and towards a circular system that supports people’s right to a safe and healthy environment. This entails fighting pollution and building regenerative solutions in cities through local campaigns, shifts in policy and finance, research and communication initiatives, and movement building. We work on four primary points of intervention: incineration, zero waste, plastic, and climate.
The U.S. and Canada Regional Communications Coordinator will develop and execute a high impact communications program to uplift the work of GAIA and our members in the U.S. and Canada. This new position in the U.S. & Canada program is an exciting opportunity to bridge communications about impactful frontline organizing with regional and global leadership and impact, and be part of an innovative global communications team. The role requires the Communications Coordinator to think strategically and creatively to identify traditional and digital media opportunities to advance GAIA’s campaign work with our members and allied movements. The person in this position will work with team members to develop and deliver messages related to our research and policy work for a variety of audiences. They will increase the visibility of grassroots organizing by actively identifying and seeking out campaigns and victories that should be shared on our blog, website, social media, and internal platforms with communications staff at GAIA and member organizations.
The U.S. and Canada Communications Coordinator will also be part of the Global Communications Team where regional and global communications staff collaborate to amplify regional work, and plan cross-regional communications projects (in coordination with program teams). As a regional member of this global team, the Coordinator will develop and implement the U.S. and Canada Program’s optimal media strategies for GAIA’s global and cross-regional projects, as well as during peak moments with allied movements, such as Break Free From Plastic. They will also consult with GAIA members in the region regularly on messaging and develop and lead communications training for regional GAIA members.
Our network is grounded in the principles of environmental justice and impacted community leadership, and includes organizations, alliances, and coalitions around the country that are fighting incinerators, advocating for zero waste, and pushing for environmental and climate justice through policy and local implementation programs. We put the Jemez Principles into practice and aim to incorporate diverse voices into movement strategy and addressing environmental justice.
Lead development and execution of an integrated communications strategy focused on shifting the narrative on waste and climate for the U.S. and Canada program.
- Implement a work plan that builds and connects the stories of GAIA’s program work across the waste space to engage a variety of audiences to uplift movement work.
- Manage and develop content for the U.S. and Canada region to grow our presence.
- Foster new media relationships and serve as an occasional spokesperson.
- Monitor the media landscape for rapid-response opportunities, highlighting trends in the waste industry and policy to relevant US team members, and creating responsive media strategy and messaging.
- Write and produce the monthly newsletter, including occasional features such as GAIA’s Member of the Month interviews.
- Represent the U.S. and Canada region in GAIA’s global communications working group to bring forward needs and requests from the region, use and contribute to shared infrastructure like images and other communications assets, and plan and implement regional participation in global communications projects.
- Grow GAIA US/Canada’s online presence through social media platform management, marketing, and analytics.
Develop communications plans for report releases, including creation of press kits and press releases, member consultation and gathering quotes, setting up interviews, and creating social media packets.
- Write, edit, and produce communications materials for GAIA’s report releases, including designing layout for fact sheets and other collateral,, drafting press releases, op-eds, blog posts, photo stories, memes, and infographics. On occasion, oversee consultants to produce these materials.
- Deliver materials to allied organizations and movement spaces to amplify GAIA’s work.
Support GAIA’s regional members by providing communications support, as needed.
- Regularly consult with GAIA members on messaging and narrative development.
- Recruit and train GAIA members to serve as spokespersons for the movement.
- Provide communications support to GAIA members, as needed.
- Coordinating rapid-response moments with members and staff
- Oversee consultant work and manage communications project budgets.
- At least 3-5 years of experience in developing and implementing communications strategies and campaigns.
- Strong writing and communications skills with the ability to translate and present science-based research and policy into a variety of communication styles for the purposes of education and advancing campaigns.
- Demonstrated ability to secure earned and traditional media with a demonstrated understanding of the U.S. media landscape.
- Ability to distill stories and other content into short copy for a social media audience.
- Ability to employ and move between a variety of organizations’ voices in writing.
- Experience working as part of a team to integrate and deliver web content and/or social media results as part of a larger integrated campaign strategy, and familiarity with online audience-building tools
- Familiarity with at least one content management system (e.g. WordPress).
STRONGLY PREFERRED SKILLS:
- Spanish language skills.
- Existing relationships with journalists who cover the environment and justice issues.
- Experience working with database management and online forum software, such as Salesforce and Asana, and G-Suite platforms.
- Personable and enjoys interacting with people from different places.
- Willingness to travel domestically with frequency is required (post-COVID).
- Strong interpersonal communication skills. Good listener.
- Familiarity with waste, pollution, and climate issues.
- Corporate campaign experience is a plus.
- Systematic and goal-oriented – in it to win it!
- Basic photo/image editing and graphic design skills, using Adobe, Canva or a similar platform(s), primarily centering around digital communications strategy development.
LOCATION, COMPENSATION, AND WORK ENVIRONMENT:
- This position will ideally be based out of GAIA’s New York City office or Berkeley, CA, although we are willing to consider applicants with strong qualifications in another major city. We offer a competitive salary plus benefits, including health insurance, vacation, maternity/paternity leave, and other similar employment protections.
- The salary range for this position is $60,000-70,000, depending on experience.
- We take pride in our ability to support one another’s work in an atmosphere of mutual trust and respect, and look forward to introducing the successful candidate to our welcoming and highly motivated team and members.
- We are seeking candidates who are excited to make an initial commitment of at least two years to this work. Willingness to travel is required. Remote workers should expect more frequent travel to participate in team meetings.
GAIA is an equal opportunity employer and strongly encourages people of color, gender non-conforming, and LGBTQI persons to apply. We do not discriminate on the basis of race, color, religion or belief, disability, gender, nationality, ethnicity, sex (including pregnancy, childbirth, or related medical conditions), gender identity or expression, sexual orientation, or any other status protected by law.
Please send a brief cover letter, resume, and three to five references to firstname.lastname@example.org with the subject line “U.S. Communications Coordinator Application”. Applications will be considered as received, with a priority deadline of May 19, 2021.