The Story of Roubaix, France

The town of Roubaix, situated in the north of France, is a post-industrial area, considered to be the poorest town in France, with 46% of people living below the poverty line. However, who said Zero Waste was reserved for well-off towns? Lacking the competency to change waste collection and treatment practices, in 2014, Roubaix addressed waste at source, by creating a vibrant constellation of actors committed to reducing their waste: families, schools, businesses, associations, and the municipality itself.