The Story of Parma, Italy

Parma is located in Emilia Romagna, the top waste producer among Italian regions, with 636 kg of waste per capita in 2014. This led the Province to propose the construction of an incinerator in 2012. However, thanks to social mobilisation, the need for a new model of waste management became a central element during the local council elections who removed the pro-incineration mayor and elected a new one that was committed to start a journey towards Zero Waste.