Rossano Ercolini was awarded the 2013 Goldman Environmental Prize for his leadership in a grassroots campaign educating Italian communities on the merits of zero waste. As a result of his efforts, 40 incinerators have been scrapped or shut down and 117 municipalities (home to more than 3 million residents) have joined his home town of Capannori in adopting a goal of zero waste.
The Goldman Environmental Prize is the world’s largest prize for grassroots environmentalists. Each of the winners, chosen from the planet’s six inhabited continental regions, demonstrate exceptional courage and commitment, often working at great risk to protect our environment. In the process, they inspire the rest of us to do the same.