Clean production is a way of designing products and manufacturing processes in harmony with natural ecological cycles. It takes a lifecycle view of all material flows, from extraction of the raw material to product manufacture and the ultimate fate of the product at the end of its use.

GAIA members and some forward-thinking companies have worked on innovative redesign of unsustainable products, replacing plastic with traditional materials, or other creative solutions. We have also worked on collaborative campaigns to call for the redesign of unsustainable products or other forms of producer responsibility. The People’s Design Lab was created for European communities to take part in the redesign of products that you can’t fix, products that come with excess packaging, or products that break too easily.

News and Current Campaigns

GAIA Members At the Frontlines of the Brand Audit ... When it comes to plastic pollution, all too often consumers are the ones who get the blame. Not anymore. The #breakfreefromplastic movement has taken ...
‘Recyclable’ is a word, not a promise — most plast... By Monica Wilson It seems like every week, a corporation maligned for its role in the plastic pollution crisis comes out with some new recycling pled...
Anything but Reduction: The American Chemistry Cou... Wednesday, May 23, 2018--This month, the American Chemistry Council, representing the plastic producers most responsible for the plastic pollution cri...
For Immediate Release Holding businesses accountable for plastic pollution: Clean-up and brand audits take place in key cities in India